Google
Recruitment and Selection
How
google attract employee to create an employer brand
Google is one example of effective
recruitment. The internet search company has always been recognized as the top
place to work and the company employs about 20,000 people but receives 1,300
restarts a day. Because so many people have applied for jobs, Google can only
hire the best. Working at Google is so desirable that 95 percent of job seekers
who accept a request accept it. Recruitment is needed to persuade many to apply
and to accept such a high percentage (Strewart and Brown, 2011).
Video 1.0 shows, the existing employees give
their experience of the Google culture that creates a fun and supportive
working environment, benefits. Employee satisfaction and engagement at a very
high level. It creates an
employer's ‘brand’. This helps to attract new employers.
Google, an employer's ‘brand’, based on elements such as the culture, values, and work performed in the organization, can be an important factor in attracting employees and enhancing the company's reputation as an employer (Bartram and Kramar, 2014). According to Bartram and Kramar (2014) Video 1.0 explain factors prove
Video
1.0: What's it like to work at Google?
Source : (Life At Google, 2018 ).
Google
Recruitment Methods
One effective source of effective recruitment
is current employee referrals. Each new employee who helps recruit current
employees will receive a $ 2,000 bonus. However, this amount is usually less
than the cost of other recruitment methods, such as the use of advertising and
recruitment agencies (Strewart and Brown, 2011).
Google has established itself as the
preferred employer to promote their own website job opportunities as well as
promote their corporate culture and values. Websites are designed to appeal to
the needs of individuals; it is assumed that job seekers will return to the
company's website every time they look for a new job. It is often assumed that
online recruitment is cheaper and more effective than traditional recruitment
approaches. (Bartram and Kramar, 2014).
Google
Selection Methods
Video 2.0 shows the Google recruitment and
selection process. Below is a systematic explanation of the process,
The first step is to apply using the Google
website, and then complete the application form using the web browser. Then Google
recruiters check the available application and use a phone interview to find
people who qualify for the interview. The group is then told to go for an
interview. In google have 4 interviews. Each and every interview 45 minutes and
contain the test also. It checks four attributes,
·
First
interview focus on cognitive ability
·
Second
interview focus on world related knowledge
·
Third
interview check the Leadership ability
·
Finally,
check behaviors and how to collaborate with
each other’s
Google used to ask strange questions to test
critical thinking during job interviews.
Video 2.0 How We Hire at Google
Source : (Life At Google, 2019).
Conclusion
- Main part
of the recruitment is attracted candidate employer brand help to create a large pool of the applicant.
- Its help
to find the appropriate new employee reducing the cost.
- Each and
every organization need to have their own successful recruitment method
- And
selection method create to find out the best way to select the correct
employee.
- Finally,
need to success onboarding method to employee engagement.
- This
process help to find a new employee who fits the organization.
References:
Bartram,
T. and Kramar, R. (2014) Human Resource Management. Fifth edition. Australia:
Mc Graw Hill Education.
Strewart, L. and
Brown, G. (2011) Human Resource Management.
Second edition. United States: John Wiley & Sons.
Life at Google (2018) what’s it
like to work at Google? [online video] Available from https://www.youtube.com/watch?v=n_Cn8eFo7u8 [Accessed 30 November 2020].
Life at Google (2019) How We
Hire at Google [online video] Available from https://www.youtube.com/watch?v=zhUgaKb0s5A [Accessed 30 November 2020.
